Symform Executive, Bob DeSantis, Named a CRN 2013 Channel Chief

SVP of Global Sales and Business Development Recognized for Strong Record of Business Innovation and Dedication to the Partner Community

Seattle, Wash. – February 22, 2013 – Symform, the world’s first distributed, crowdsourced cloud backup and storage service, today announced that Bob DeSantis, senior vice president of global sales and business development, has been named one of UBM Tech Channel’s CRN 2013 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.

According to, the 2013 Channel Chiefs are the Who’s Who of channel management–heading up the partner programs that solution providers depend on to run their business. This year’s honorees are navigating a maze of business model and technology shifts and trying to make sure their channel partners succeed.

“Symform’s channel partnerships are strong components of the success and growth of our global cloud storage network. Being recognized as a CRN Channel Chief highlights my and Symform’s commitment to building trusted and strategic channel relationships,” said DeSantis. “Over the last year, Symform has achieved numerous milestones related to our channel relationships, and I look forward to delivering additional value to our partners around the world.”

DeSantis has over 25 years of technology industry and channel sales experience at organizations including DocuSign and Procuri. Since joining Symform, he has spearheaded several important channel initiatives, including the ‘Bytes or Bucks’ pricing campaign. An industry first, the ‘Bytes or Bucks’ offering allows partners to pay for Symform cloud storage and support entirely with excess local drive space, leading to greater pricing power and tremendous cost savings. DeSantis and Symform continue to invest in the successful Symform Partner Program, building strong relationships with resellers, as well as with OEM partners.

“The 2013 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace,” said Kelley Damore, senior vice president, editorial director, CRN. “Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors or looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community.”

Selected by CRN’s editorial staff, the full 2013 Channel Chiefs list is available online at