While watching football last weekend, I was intrigued by commercials for Pepsi calling for individuals to help them with the first crowdsourced half-time show. All you had to do was submit a photo by January 21st and, if chosen, it would be featured during the half-time show introduction at the Super Bowl. It’s been done before where audience members help out with the Super Bowl half-time performances, but I believe this is the first time it’s been called upon everyone, not just those attending the game, to help out with the show.
Interest in crowdsourcing is nothing new. There are plenty of examples if you look at the List of Crowdsourcing Projects on Wikipedia, which I might add is a crowdsourced encyclopedia! What’s one of your favorite crowdsourced projects? Leave a comment letting me know which stands out in your mind.
Here are my three favorite crowdsourcing projects:
Kickstarter: This specific form of crowdsourcing has its own name—crowdfunding. Kickstarter helps people promote and get financial backing for their ideas in projects ranging from games, indie films, music and more. Back in 2011 I contributed to my first Kickstarter project and got a kick out of checking to see if my college friend and singer would reach his goal to record his first record. I might add, he did.
The Oxford English Dictionary: A blast from the past, the good ol’ Oxford English Dictionary was a crowdsourced project in the early 20th century. Before communication traveled almost instantaneously to reach our computer screens, people had to find a way to track and document the newest words circulating through society. Through contributions by various people, they would choose which words would be incorporated into the dictionary.
OpenStreetMap: Ever look to get directions only to be upset when you see the road has been closed due to summer construction and will remain that way all season long? With OpenStreetMap, users can edit the map for recent changes and add additional detail that Google maps doesn’t provide.
And, of course, my all time favorite example of crowdsourcing is Symform, where everyone contributes excess local drive space in return for secure and free cloud data backup.
Crowdsourcing comes in various forms, but easily results in a better and more well-rounded project. Who knows the great projects we would have missed out on without Kickstarter. As for Pepsi’s latest crowdsourced project, I wish everyone luck in getting their photo selected. I know I will be tuning in to see how it all plays out when the Seahawks (well, we did get close this year) — I mean, the 49ers and Ravens, play in Super Bowl XLVII on February 3.