Predictions 2013: Continued Exponential Data Growth Will Result in Increased Investment in Data Management & Big Data

This is the 3rd post in a series expanding on our 2013 cloud and storage predictions.

40,000,000,000,000,000,000,000 Bytes (or more concisely put: 40 Zettabytes), that’s how much digitally stored data humankind will possess by 2020, according to IDC. This nearly incomprehensible sum will come as a result of what Gartner calls the “Nexus of Forces,” or the convergence of social, mobile and cloud information, which makes the upward trajectory of data volumes unstoppable. In reality those factors are merely the tools which make the exponential growth possible. The actual catalyst behind the growth is more likely to be the “Always-On Generation” documenting, storing, and sharing nearly every moment of life in incredible detail.

The businesses that facilitate and accelerate this torrent of data creation are quickly realizing that big data is unwieldy and requires new and innovative approaches to manage. Consumer demand and compliance mandates from governing bodies for simultaneous easy access, universal compatibility, and bullet-proof security, will further motivate organizations to better understand their data types and how to categorize, secure, distribute, and gain business intelligence from the data. Each data classification will require vastly different approaches in order to meet these demands efficiently and cost effectively.

Forward-thinking businesses are already investing heavily in improved data management, knowing that their ability to process and use that data will be key to success in the era of big data and beyond. Symform predicts that 2013 will be the year that this realization trickles down (or is it up?) to the business masses, spurring significant investment in data management.