Don’t wait until disaster strikes to get your data insurance

By Tom Poole, CEO, SMB Nation

When I was a kid, some of our close family friends moved to Fairbanks, Alaska.  At the time, fire protection was an “opt-in” affair.  Long story short, they did not opt-in, and their house caught fire.  The fire trucks showed up, but only to protect the neighbor’s houses who had opted in.  Our poor friends stood there and watched their house burn down to the foundation.

Recently, a company that I serve on the board of directors of had the high-tech equivalent of this.  We thought we were doing a good job of backing-up our data with a more traditional tape backup program.  Then disaster struck.  The HVAC in the server room broke, the room reached very high temperatures, and in simple terms, the servers melted. Initially, we were not too concerned as we knew most of the data had been backed up.  Or so we thought.

While the backups were showing as being successful, when we went to restore them, they were corrupt.  We are talking about a fairly data-intensive company that has been around for several decades.  We quickly sent the hard-drives to the recovery experts and waited for their assessment.  Several days later we got the word back.  They were able to recover about 60% of the data. The rest was lost.  Imagine if you lost 40% of your critical data.

Bottom-line is backup and disaster recovery have come so far in the last couple of years that there was simply no excuse for us being in this scenario.  While data has always been important to a company, in many cases today, your data IS the company. No data, no business. In this case, our business survived, but it was a painful and expensive few weeks. Many businesses do not survive such a data loss.

Needless to say I am a converted evangelist for a solid backup and data recovery plan.  If a catastrophe happens, and you have to ask about your data, it’s already too late.  The good news is implementing an enterprise quality backup and disaster recovery plan is now available and affordable for even the smallest companies.  With cloud based applications available now, it is as simple as set and forget.

Don’t wait until the fire truck shows up at your house to figure out you haven’t opted into the plan.  My good friends at Symform have a free plan that will get you started.  Their technology is simple, amazing and secure.  Give them a shot, your business could depend on it!

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About Tom Poole

Tom Poole is CEO of SMB Nation, a leading publishing and events company focused on the SMB channel. As an award winning entrepreneur, Tom Poole has founded, grown and sold several venture capital backed companies. Tom's Internet career began in early 1995. His first venture, Senior.com, became a leading online community and won virtually every major industry award. Poole's second Internet venture was Fishmonger.com, a B2B marketplace focused on the $300 billion seafood industry. FishMonger.com was an early success, heralded by Lou Gerstner (IBM) in his address to the US Senate (finance conference 2000) as "my new favorite, Fishmonger.com." Backed by leading venture capital firms from Seattle and the Silicon Valley, the company merged with WorldCatch, Inc. and transitioned into a value-added seafood company in early 2001. In 2003 Poole started a boutique business advisory firm named Highliner Group, helping companies establish their strategy, launch, grow, and in some cases, be acquired. During a period of 8 years, Tom was involved in launching a regional bank, renewable energy company, multi-location retail establishment, scientific laboratory and several Internet companies.

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